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Positive Causes
Wildheart
Animal welfare is the most popular cause to donate to with 27% of donors giving to this cause in the UK, followed by support for children or young people (24%) and medical research (22%).
The continued growth of digital technology will provide new ways for charities to communicate with supporters and donors, which if used well could definitely be an advantage.
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Wellness
Zen Nest
In 2022, the global wellness economy increased by nearly 14% compared to 2019.
Wellness is expanding from a status symbol for affluent elites into a society-wide expectation, accessible and affordable to everyone interested in bettering their health and lifestyle. Gen Z and millennial consumers are now purchasing more wellness products and services than older generations, across health, sleep, nutrition, fitness, appearance, and mindfulness.
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Oblivion
The number of gamers in the world will grow to 3.5 billion by 2025.
Compared to traditional forms of advertising, playable ads are often more cost-effective, providing a better return on investment due to their increased engagement and conversion rates, as well as lower production costs.
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