Omnicom Production

A Five-Year Agency Partnership

Client: Omnicom Production (formerly adam&eveDDB)

Duration: September 2020 to November 2025

Scope: Campaign production across multiple clients, interim digital team leadership, project triaging system design, studio architecture

Overview

5 year partnership

50 markets

10 major clients

What began as a production commission in September 2020 became a five-year partnership at the centre of some of the most complex and high-profile work ADPTD has undertaken.

The relationship with Omnicom Production, then operating as adam&eveDDB, developed through a sequence of increasingly significant engagements: major global campaign productions, interim leadership of the agency’s internal digital team and ultimately the design and build of a hybrid creative studio for one of their most significant US clients, an operation ADPTD led for four years.

Across the partnership, ADPTD also produced work for a number of the agency’s other major clients, including Great Ormond Street Hospital, Virgin Media, Waitrose, John Lewis, SEAT Cupra, Adidas, McCain and Mars.

Jump to testimonials

How the partnership developed

The PlayStation 5 Launch Campaign, 2020

ADPTD was brought in by Omnicom Production to supply Senior Producer resources to lead delivery of the PlayStation 5 launch campaign for Sony Interactive Entertainment. The campaign covered advertising for three major game titles, Ratchet & Clank: Rift Apart, Gran Turismo 7 and Demon’s Souls, along with social deliverables for Marvel’s Spider-Man: Miles Morales, across 50 international markets. ADPTD held end-to-end ownership of production, coordinating account, creative and localisation workstreams simultaneously, with meticulous attention to quality and consistency across every output.

The quality of delivery and the confidence it created within the agency, opened the door to everything that followed.

The FIFA 22 Campaign, 2021

Following the PlayStation 5 launch delivery, ADPTD was asked to supply Senior Producer resources for a second major PlayStation campaign, FIFA 22, with Kylian Mbappé as cover athlete. ADPTD was engaged from initial briefing through to final delivery across approximately 25 markets. FIFA 22 was released in October 2021 and the campaign was delivered with the same precision and rigour as the first, confirming that the quality of the PlayStation 5 production was not a one-off.

Interim Digital Team Leadership, 2021

Having developed a thorough understanding of the agency’s digital team across numerous campaigns, ADPTD was asked to provide interim leadership resources to manage the team’s operations. This covered workload management across operational, creative and technical dimensions, as well as ongoing campaign production.

During this period, ADPTD also played a part in designing and implementing a project triaging system for the department, creating a structured approach to prioritisation, briefing and throughput that improved the team’s capacity to manage concurrent demands.

The assignment concluded with senior figures at the agency describing ADPTD as a specialist in the field.

The JetBlue Studio Commission, 2021

In October 2021, on the strength of everything that had come before, ADPTD was commissioned to provide the design, build and ongoing operational leadership of a hybrid creative studio for JetBlue Airways, one of the agency’s most significant US accounts. This became the longest and most complex engagement of the partnership, running for four years.

The full account of this engagement is in the JetBlue Airways case study.

The Outcome

Delivered the PlayStation 5 launch campaign across 50 international markets, coordinating account, creative and localisation workstreams.
Led FIFA 22 campaign production from initial briefing through final delivery across approximately 25 markets.
Provided interim leadership for the agency’s digital team and helped establish a structured system for prioritising and routing projects.
Designed, built and led a hybrid creative studio for JetBlue Airways over a four-year engagement.

In their words

“This team gets things done, with proper organisation and foresight ... It has been a great pleasure working alongside them for so long and they have truly been instrumental to our growth.”

Director of Creative & Digital Operations · Omnicom Production (formerly adam&eveDDB)

What this demonstrates

Some of the most talented and ambitious creative teams in the world work within major agency networks. What those teams sometimes need is a production partner who can provide the structure, pace and specialist capability to match their creative vision at scale. That is what ADPTD brought to this partnership, consistently, across five years and a range of clients and challenges.

The progression from production delivery to operational leadership to studio architecture reflects the depth of trust that developed over time. That kind of trust is earned through performance, not promised. It is the foundation of every significant engagement ADPTD has built.